Google Review Analytics

Google Review Analytics That Show Real Growth

Turn reviews into a measurable growth channel. Track every tap, visit, and posted review — compare locations and campaigns with clean, decision-ready reporting.

STTOKS review analytics dashboard showing rising line chart and increasing star ratings in navy and green.Review growth, visualized.
Why it matters

Why Review Analytics Matter

Reviews build trust — but without analytics, it’s hard to scale what works. By tracking the complete journey from tap to posted review, you’ll know which touchpoints convert, when to ask, and where to focus. For owners, it means predictable review flow. For analysts, it means clear attribution and a repeatable playbook.

  • Move from anecdote to evidence

  • Quantify which moments drive reviews

  • Set goals and coach teams with data

Google Review GMB Ranking DataTap → View → Submit.
Conversion funnel

From Tap to Review: See the Full Funnel

Every card includes a secure short link with UTMs. When a customer taps, we log the event, session, and review form view. If they post a review, that completion is recorded. You’ll see drop-offs by step so you can adjust placement, scripts, and timing — and track improvements over time.

  • Track taps, views, and submissions

  • Identify drop-offs and fix friction

  • Measure lift after changes

Side-by-side funnel cards comparing conversion rates across multiple locations or staff.Funnel clarity by placement.
Comparisons

More Insights

Turn team performance into measurable growth. Compare review volume and conversion rates by location, shift, or staff member. Identify who’s excelling at the hand-off and share their approach. For multi-location businesses, this keeps review momentum consistent across the brand.

  • Rank locations by review rate

  • Coach staff with real examples

  • Standardize what works

Dashboard comparing review metrics across multiple business locations and staff.Location and team insights.
GA4

Integrated with GA4 and LSA for Real Attribution

Review taps act like any other acquisition channel in GA4. Slice by campaign, medium, or location — then compare against site sessions, calls, and online conversions. Your review program stops being a black box and starts informing budget and staffing decisions.

  • UTM-based tracking out of the box

  • Events mapped to GA4 conversions

  • Cross-compare with web KPIs

Review taps as first-class eventsInterface with events and conversions for review taps highlighted.
Benchmarks

Benchmarks & Typical Lift

Most businesses see a meaningful increase in reviews within the first 90 days. Use industry benchmarks to set targets, then iterate. Cafés and salons often lead due to natural hand-offs at checkout; services with longer dwell times benefit from visible stands and staff cards.

  • +50% review lift in 90 days

  • Benchmarks by industry type

  • Guidance by placement style

Bar chart comparing review growth percentages across industries in a clean SaaS dashboard.Know what “good” looks like.
Strategy

Your Dashboard, Your Strategy

Choose the metrics that matter to you — taps, view rate, submit rate, reviews per staff hour, location rankings — and build a rhythm of weekly review. For owners, it’s clarity. For analysts, it’s a system. For teams, it’s a scoreboard that makes the right habits stick.

  • Customizable KPIs and timeframes

  • Weekly rhythm that compounds

  • Actionable insights for teams

Owner and analyst reviewing a Google review analytics dashboard on laptop and tablet in a bright office.Data that drives behavior.

Make it Personal. Analytics is your North Star.

Start measuring what matters and turn reviews into repeatable growth.

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